Taste illuminates.
Instinct sharpens.
Imagination transforms.
We are HUMANS.
We create brands, systems & stories.
For those shaping & making what matters.
The right minds at the right moment.
A Creative Collective
Built for the next decade, not the last.
Drawn from world-class agencies & brands.
Trusted by LEGO, Gates Ventures & Google.
Let’s find the HUMAN you need.
Mentors. Makers. Storytellers. Architects
Maybe it’s one. Maybe it’s a Tribe.
Maybe it’s you.
Ideal Client Profiles
Design Leaders
Design starts with an idea. What matters is where it leads. You need HUMANS who turn insight into elegant systems, services, and products that land. They’re Makers, Architects, and Guides with taste, instinct, and soul. They speak design. They understand strategy. They bring your vision to life, beautifully, bravely.
Brand Builders
If it doesn’t mean something, it won’t last. You need HUMANS who’ve sat on both sides. They’re Storytellers, Strategists, and Guides who prove value and build brands that matter. They align fast, work lean, and bring clarity where others bring noise. They drive both brand and business.
Change Makers
Change doesn’t come with instructions. You’re building what’s next, inside systems built for what was. You need HUMANS who see patterns, frame opportunities, and make change real. They’re Architects, Synthesizers, and Challengers who reduce friction and unlock breakthroughs. Sometimes it’s a Tribe. Sometimes it’s one brilliant mind at the right moment.
Founders
Speed helps. Clarity matters more. You’re raising. Building. Moving fast. You need HUMANS who sharpen your story, design decks that land, and scale your brand with care. They’re Makers, Strategists, and Guides who embed quickly and grow with focus and craft. They help your vision land, clearly, powerfully.
Clients
How We Work
We transform complex challenges by assembling the HUMANS the work needs, sometimes one brilliant mind, sometimes a curated Tribe.
Every mission blends the right archetypes, Makers, Storytellers, Strategists, Challengers, Synthesizers, Guides and Architects, matched to outcomes, not job titles.
Our Humans-in-the-Loop model unlocks the best of both: technology drives research and mapping, while HUMANS shape through taste, instinct, and imagination.
HUMANS Intelligence
Subscribe to our HUMANS Intelligence newsletter. Real insight from real practitioners. No trends. No hype. Lived experiences and ideas worth keeping.
Edition 27: Anxiety, Friction, and the Case for High-Functioning Humans
Why the best tribes don’t eliminate emotion, they design for it. With Rob Noble, Founder, Group Of Humans
Read on Substack
Edition 02: Architects of Change
Our second Architects of Change: Healthspan Edition exploring innovators who shift paradigms from treating sickness to fostering vitality. In conversation with Dr. Maliha Hashmi
Read on SubstackJoin the HUMANS
We’re building a global community of imaginative HUMANS with taste, instinct, and soul, HUMANS who use their experience and judgement to solve what matters.
If you’re building on an exceptional career and want your work to create meaningful outcomes, efficiently, wisely, and with purpose, Group Of Humans could be right for you.
We don’t match by job title. Titles vary. It’s the imagination behind the work that matters. We curate by how you think.
Here are just some of the archetypes shaping our Tribes:
The Architect
shaping systems and structures for lasting change
The Storyteller
crafting narratives that move people to act
The Strategist
imagining what’s next, then making it real
The Maker
bringing ideas to life through design, code, or craft
The Guide
mentoring others through complexity with clarity and care
The Challenger
questioning the default to reimagine the possible
The Synthesizer
connecting dots others can’t see
If this sounds like you, get in touch.
