
Taste & soul illuminate.
Instinct sharpens intelligence.
Imagination transforms everything.
We are HUMANS.
The right minds at the right moment.
Mentors. Makers. Storytellers. Architects.
Always imagining.
Start Here
If these words resonate, let’s find the HUMAN you need.
Maybe it’s one. Maybe it’s a Tribe.
Maybe it’s you.
Who We Work Best With
Design-Driven Leaders
Design can start with a sketch, a workshop, or a deck. What matters is where it leads. You need HUMANS who can turn insight into elegant systems, services, or products that actually land. We bring in Mentors and Makers who’ve done this at scale, with taste, instinct, and soul. They speak design and strategy. They bring your vision to life – beautifully, bravely.
Growth-Focused Marketeers
You don’t need another agency. You need HUMANS who’ve sat on both sides, who know the pressure to prove value while building a brand that means something. We’ve worked this way since before the pivot to performance. Our community aligns fast, works lean, and brings clarity where others bring noise. From fractional leaders to full creative Tribes, we deliver what drives brand and business.
Innovation Catalysts
You’re designing what’s next, often in systems built for what was. That takes imagination, speed, and precision. We embed HUMANS who see patterns, frame opportunities, and make change real. Sometimes that’s a Tribe. Sometimes it’s one exceptional mind at the right moment. We reduce friction, unlock movement, and bring just enough process to make the breakthrough happen.
Startup Founders
You’re raising, building, and moving fast. You need HUMANS who can sharpen your story for any round, design decks that land, and scale your brand across product, service, and experience. We embed fractional leaders, mentor boards, and deploy Tribes to help you grow with focus, clarity, and craft. Vision matters. So does how you deliver it.
How We Work
Build a Tribe
Solve complex challenges with a curated Tribe, typically 3–6 HUMANS.
- Each Tribe blends archetypes – Mentors, Makers, Strategists, Storytellers, Synthesizers and more – tailored to the task, not to job titles.
- Whether you’re launching something new or transforming what exists, we assemble the right mix of minds to move things forward, fast and wisely.
No bloat. No noise. Just the HUMANS the work needs.
Find Fractional Experts
When you need one exceptional HUMAN, not a whole Tribe
- From fractional creative directors to service designers and behavioral scientists, we embed individuals with deep expertise, and a unique lens.
- Some are Guides. Some are Challengers. Some are Strategists or Synthesizers.
- All are chosen not just for what they do, but how they think.
You get clarity, not overhead.
Explore the Innovation Lab
With our Futures Tribe, HUMANS built to explore what’s next with clarity, imagination, and intent.
You’ll work with minds who see around corners:
- Challengers who provoke better questions
- Synthesizers who connect surprising dots
- Architects who reshape systems, not just surfaces
Because when the future is uncertain, it’s imagination, not job titles, that makes the difference.
Clients


Meet The HUMANS
A global community of Mentors, Makers, Storytellers and Architects, united by craft, guided by taste, and built to work beautifully together.
Choose an individual. Assemble a Tribe. Get exactly what the challenge calls for.
No excess. No guesswork. Just intelligent collaboration.
Here’s what our HUMANS have to say:
When you play a game, any game, for twenty plus years, you want to surround yourself with players who have failed at least as much as you have, taken as many leaps of faith as you have, found as many ways that don’t work as you have, felt ready to quit as many times as you have, so that when you put all that experience together, there is no way you can lose. That’s why I am honored to have been invited to play for such a team, where everyone helps each other succeed, with mad skills and negligible ego, and, most importantly, whose time has come.
Stefan Boublil, Brand Event Specialist & Creative Partner
Group Of Humans is a team of experts and, at the same time, a community of learners. It gives me a space to belong, collaborate, and connect with the kindest, most valuable HUMANS around.
Dr. Katie Van Horne, Research Partner
Much of my career, from grad school to the studios that I worked in and the one I founded, was a search for the conversation I wanted to be a part of. When I joined Group Of Humans I felt like I finally found that conversation. It’s about design and possibility and delivering a better world. My HUMAN colleagues have helped me see and do more in my practice and in the world.
Alex Smith, Design Partner
I joined Group Of Humans for a chance to work with some of the brightest and best in the creative industries. The people who have inspired me throughout my career are here in the group. The fact there’s no office and that everyone is everywhere is also a big draw for me. Things are done because they make sense for us and our customers, not because that’s the way it’s been done before.
Suzie Webb, Design Human
Unlike the standard agency who bring together the same old cookie cutter crew Group Of Humans brings together a great diversity of disciplines and people from many walks of life. It all stacks up to an incredible pool of people to work with supported by a Founder and black-ops back-office team with the chutzpah, integrity and hustle to fight for the very best projects that are out there. I’m hugely grateful to be a part of this astonishing collective.
Clare Townhill, Strategy Partner
I’ve worked remotely with clients for twenty years and in that time have seen huge progress in the technologies that enable it and the attitudes of companies towards it. But there remained a market-wide gap in the ready availability of a multifaceted and coherent skill set outside of the traditional agency model. Group of Humans fills that gap by offering the very best people across a range of creative disciplines from around the world – decentralised, networked and ready to work at speed. I’m proud to be a HUMAN among them.
Duncan Madden, Content Human
The Humans keeps me inspired and giving back. It’s an incredibly talented, generous experts from a huge range of backgrounds, who ask themselves difficult questions and set about solving them.There’s a wild alchemy to the ideas this community brings forth and the flexibility to work fast and in a flat structure. We have each others backs, and that’s invaluable.
Victoria Kirk, Strategy Partner
Joining the Humans has opened many doors to new ways of thinking, seeing creativity and working in worlds that they have given me access to. I’m excited to see what projects and opportunities arise in the future and know that I will be inspired by all the incredible minds that work within the group.
Jack Penate, Musician & Creative Human
They say you are only as good as the people you surround yourself with. Group Of Humans is the cream of the crop (and then some) and being with this crew is like getting a PhD in creative thinking. Every. Single. Day. Since joining, I’ve stretched, learned and grown as a practitioner, leader, and overall innovative thinker by being surrounded by the incredibly inspiring people and work that thrives in this group. Just when I think it couldn’t possibly get any more amazing, it does.
Lisa deBettencourt, Design Strategy Human
Every area I work in needs different skills to get ideas from A-Z and I’m not always able to do everything, so being part of Group Of Humans gets me a set of extra gears, more opportunities and some new friends. If pushed for a definition I’d call it a tribe of purposeful creatives who believe that technology is wonderful…but it’s way better with people.
Kevin Godley, Creative Polymath Human
To be part of Group Of Humans is to be granted access to working with some of the great talents in the industry. A true test of one own skills and experience. A place to learn and be inspired, but also place that grants the freedom to express oneself creatively without the usual limitations of corporate life. A place for grown ups to express themsleves through their very best work, and make new lifelong inspirational friends and colleagues.
Peter Drake, Creative Partner
Group Of Humans is a brilliant, highly functional, generous, creative force that constantly looks towards the future — and what we can shift for that future for ourselves, our clients and society — yet is rooted in the collective real life experience of this thoughtfully curated TRIBE. Kudos to founder, Rob Noble, for having an innate instinct for finding and connecting some of the most creative, imaginative and inspiring humans that I have the honor of collaborating with. I am in awe everyday of my colleagues and the work that comes from this collective.
Kat Egan, Growth Partner
It’s an honor and a pleasure to be involved with such a diverse group of HUMANS. My normal “day job” usually involved space and very technical things, and it’s great and refreshing to be amongst a Tribe who come from so many different backgrounds. The breadth of their experience, the expertise they have and their connections is so impressive.
Terry Virts, Astro Human
The HUMAN Mission
We’re here to reshape how humanity experiences our world (and the moon) making it more meaningful, more purposeful, and infinitely more sustainable.
Real HUMANS, Real Results
The HUMANS you meet are the ones you work with. No layers, no waste
Global Insight, Local Impact
Your HUMANS combine local insight with global perspective.
Heart First, Tech Smart
We deeply understand human needs, ensuring meaningful adoption.
Digital DNA
Battle-tested expertise across emerging and established technologies.
Clarity In Chaos
We cut through complexity to find the essential truth that drives change.
Measured Impact
Your HUMANS deliver tangible results by focusing on what matters most.

HUMANS Intelligence
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Real insight from real practitioners. No trends. No hype.
Lived experiences and ideas worth keeping.

Edition 25:
Ukraine Mission. Since the war began, Ukraine Focus has delivered over 300 ambulances into the heart of a warzone, vehicles that save lives under fire. This was Mission 12.
Read on Substack
Edition 24:
The Art of Community Building: Connection & Clarity with Rob Noble, Founder, Group Of Humans
Read on SubstackJoin the HUMANS
We’re building a global community of imaginative HUMANS with taste, instinct, and soul, HUMANS who use their experience and judgement to solve what matters.
If you’re building on an exceptional career and want your work to create meaningful outcomes, efficiently, wisely, and with purpose, Group Of Humans could be right for you.
We don’t match by job title. Titles vary. It’s the imagination behind the work that matters. We curate by how you think.
Here are just some of the archetypes shaping our Tribes:
The Architect
shaping systems and structures for lasting change
The Storyteller
crafting narratives that move people to act
The Strategist
imagining what’s next, then making it real
The Maker
bringing ideas to life through design, code, or craft
The Guide
mentoring others through complexity with clarity and care
The Challenger
questioning the default to reimagine the possible
The Synthesizer
connecting dots others can’t see
If this sounds like you, we'd love to hear your story.
