Taste illuminates.
Instinct sharpens.
Imagination transforms.
We are HUMANS.
We create brands, systems & stories.
For those shaping & making what matters.
The right minds at the right moment.
A Creative Collective
Built for the next decade, not the last.
Drawn from exceptional agencies & brands.
Trusted by the most ambitious leaders.
We unlock the HUMANS you need.
One brilliant mind. Or a curated Tribe.
Soul comes as standard.
What’s Your Ambition?
Brand Builders
As a brand builder, you feel the pressure to find the edge and stay sharp. The demand to make it mean something. The challenge of being remembered in a world that forgets fast. Our HUMANS have worked on both sides of the table, Storytellers, Strategists, and Guides who uncover what makes a brand ownable. They align quickly, work lean, and cut through noise with clarity. Together, we strengthen both brand and business.
Founders
As a founder, you face the race to raise. The push to build. The need for clarity when everything moves at speed. The ground shifts, pressure peaks, and the gaps can’t wait. Our HUMANS have lived it, Storytellers, Strategists, and Makers who drop in fast, sharpen the story, and scale with precision. They bring grit when it’s messy and calm when it counts. Together, we turn vision into reality.
Design Leaders
As a design leader, you know the spark of an idea. The system it must become. The pressure to deliver beauty with impact. Our HUMANS are Makers, Architects, and Guides with taste, instinct, and soul. They speak design. They understand strategy. They bring ideas to life, bravely, elegantly, with precision. Together, we make human-centred design matter.
Change Makers
As a change maker, you feel the weight of old systems. The urgency of new challenges. The need to see around corners. Our HUMANS are Architects, Synthesizers, and Challengers who are catalysts for transformation, whether it takes one brilliant mind or a curated Tribe. They move fast, think deeply, and make breakthroughs real. Together, we make change happen.
Who We Work With
How We Work
We don’t start with process. We start with HUMANS.
Every engagement assembles the right archetypes: Makers, Storytellers, Strategists, Challengers, Synthesizers, Guides, Architects, matched to outcomes, not titles.
When AI is in play, our HUMANS-in-the-Loop approach delivers faster, sharper results. Technology accelerates the research. Taste, instinct, and imagination shape the outcome.
HUMANS Intelligence
Real insight from real practitioners. No trends. No hype.
Read about lived experiences and ideas that transform.
Edition 28: Forget work culture – let’s build work community instead
Most workplace 'culture' is superficial and performative. With Ale Lariu, Creative Partner, Group Of Humans
Read Edition 28
Edition 27: Anxiety, Friction, and the Case for High-Functioning Humans
Why the best tribes don’t eliminate emotion, they design for it. With Rob Noble, Founder, Group Of Humans
Read Edition 27Join the HUMANS
We’re building a global community of imaginative HUMANS with taste, instinct, and soul.
Exceptional careers demand meaningful outcomes. Efficient, wise, purposeful work. Group Of Humans unlocks that future.
We don’t match by title. Titles fade. Imagination transforms.
We curate by how you think.
Our Tribes deploy these archetypes:
The Architect
shaping systems & structures for lasting change
The Storyteller
crafting narratives that move people to act
The Strategist
imagining what’s next, then making it real
The Maker
transforming ideas through design, code, & craft
The Guide
mentoring others through complexity with clarity
The Challenger
questioning the default to reimagine the possible
The Synthesizer
connecting dots others can’t see
Does this sound like you?
